No, Kroger isn’t accepting bitcoin as payment at its stores

Kroger is not accepting bitcoin as cost at any of its shops, with the grocery chain on Friday refuting a information launch posted on its web site as pretend.

Kroger stated in a tweet that the announcement — which appeared on its investor relations web page and on PR Newswire, a public relations service — claiming that prospects might pay with Bitcoin Money was “fraudulent” and “ought to be disregarded.”

Kroger is the second main employer to fall prey to a phony media launch associated to cryptocurrency. In September, a press launch was posted on GlobeNewswire claiming that Walmart would settle for Litecoin, one other well-liked cryptocurrency, as cost at its shops. CNBC, Reuters and different media retailers reported the story, which turned out to be false as Walmart denied any partnership with Litecoin. The retailer stated it is investigating how the pretend press launch appeared on GlobeNewswire, Reuters reported.

GlobeNewswire advised CNBC that the Litecoin state of affairs was an remoted incident. “This has by no means occurred earlier than, and we’ve got already put in place enhanced authentication steps to forestall this remoted incident from occurring sooner or later,” a spokesperson with the agency told CNBC.

Cryptocurrencies proceed to develop in reputation, drawing the eye of big financial companies, banks and federal regulators. Regardless of their drastic worth swings, together with issues over fraud and the impact on the environment, digital currencies are additionally progressively coming into the mainstream. Starbucks, Visa and Complete Meals are just some of the key retailers that now accept bitcoin as cost.

Bitcoin Money, which debuted in 2017, differs from bitcoin primarily in that it may possibly accommodate a larger variety of transactions. It’s being marketed to crypto traders as being a extra sensible digital forex that allows quicker transactions with decrease charges. Bitcoin Money was buying and selling at about $600 on Friday, in accordance with CoinMarketCap.

Kroger’s inventory worth fell 3% in afternoon buying and selling Friday to about $42 a share.

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